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Their degrees may help them secure entry-level jobs, but to advance in their careers, they鈥檒l need much more than technical skills.
YONI APPELBAUM 触听JUN 28, 2016
American undergraduates are flocking to business programs, and finding plenty of entry-level opportunities. But when businesses go hunting for CEOs or managers, 鈥渢hey will say, a couple of decades out, that I鈥檓 looking for a liberal arts grad,鈥� said Judy Samuelson, executive director of the Aspen Institute鈥檚 Business and Society Program.
That presents a growing challenge to colleges and universities. Students are clamoring for degrees that will help them secure jobs in a shifting economy, but to succeed in the long term, they鈥檒l require an education that allows them to grow, adapt, and contribute as citizens鈥攁nd to build successful careers. And it鈥檚 why many schools are shaking up their curricula to ensure that undergraduate business majors receive something they may not even know they need鈥攁 rigorous liberal-arts education.
They鈥檙e trying to solve a rapidly growing problem…聽
